Many freelance editors suffer from ‘feast or famine’ in terms of workload and income. But even during busy periods, editors can be working long hours and still not be making the money they need or want to earn. While many people think that the solution is to read more marketing books, often it is more than information that is needed – business owners need to look at their own internal beliefs to work out what is stopping them from growing their business. And while critical, this self-reflection can be uncomfortable.
Mindset is the crucial piece of the puzzle when it comes to running a business, and it is something that is not often talked about. However, if we don’t believe in our business, then neither will anyone else.
This workshop will be made up of group discussions, self-reflection and group coaching, covering the following topics:
- Creating a vision for your business: What do you really want to achieve from your editing business? How does your business fit into the rest of your life?
- Thinking about money: How much do you want to earn each year and how does this translate into an hourly rate? What are your beliefs about money and how in the past have these kept your rates too low to be sustainable?
- Crafting a compelling message: What type of work do you really want to do? Who do you want to help and how do you want to help them? What has stopped you from claiming your ideal niche before now?
- Making a marketing plan: Where are you going to find your ideal client? How do you feel about ‘selling’, and how has this affected your marketing efforts to date?
After completing this workshop, you will feel more confident and excited about your editing business. You will have worked out what you need to charge per hour (at a minimum), chosen a niche you feel passionate about and started to develop a marketing plan to get more clients. But, most importantly, you will have started to uncover the stories you tell yourself that have held you back in growing your business.
This workshop is suitable for any editor who wants more income, more clients or both. If you’ve subscribed to all the blogs, read all the books and done all the workshops but still need help to earn more money, this workshop is for you!
Dr Malini Devadas completed a PhD in neuroscience and worked in medical research before realising she enjoyed the writing more than the laboratory work. She began her editing career in 2004, working in-house at a small consultancy firm; in addition to learning her editing craft, she also learned a lot about running a business. In 2013, Malini set up her own editing and writing coaching business. Since then, she has spent much of her time studying marketing and realising that mindset is the biggest thing holding back most sole traders. She is currently completing a coaching certification so that she can help other editors increase their income by valuing their own skills and taking marketing action.