Editing in the age of content
As editors, we’re at home in traditional publishing and editorial contexts, and increasingly recognised as valuable anywhere that words are produced. And words are produced everywhere – by everyone.
In the age of content marketing, user-experience design and brand strategy, editors are simultaneously vital and overlooked. We’re the eagle eyes for detail, the systems thinkers, credibility guardians, readers’ advocates and problem solvers: the world needs us!
But does the world know it?
As new industries and sectors begin to identify editing as central to their communication needs, how might we best explain what we have to offer?